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Content Creation:
Why It’s Critical in Digital Marketing in 2024

By Jesse Masalia (Copywriter)
February 9thnd, 2024

In 2024, content remains king. As consumers increasingly rely on digital content to research purchases and stay informed, a strong content strategy is more vital for a businesses digital marketing strategy than ever before. Yet many businesses still underestimate the power of consistent, high-quality content creation. In this blog post, we'll explore why content creation should be central to your 2024 digital marketing plans.

You'll learn:

You need a solid content creation plan to boost visibility, leads, and sales in 2024. Read on to find out why.

The word content representing digital marketing

What is Content Creation in Digital Marketing?

Before we dive further in, let's clearly define content creation: Content creation refers to the production of digital media assets like blog posts, videos, podcasts, ebooks, infographics, and more. The goal is to publish informative, engaging content optimized for search engines and social media. This content attracts visitors, nurtures leads, and converts readers into buyers. Skilled content informs people at every stage of the buyer's journey. It raises brand visibility through search engines and social platforms. It establishes thought leadership and trust. The more value your content provides, the more likely readers are to convert to loyal customers.

Why is Content Creation Non-Negotiable in 2024?

In the digital age, content creation must be an always-on digital marketing strategy. Here's why it's indispensable:

Content Drives Lead Generation & Sales

Quite simply, published content is your #1 lead generation tool. 76% of business-to-business (B2B) marketers say content creation generates more leads than any other tactic. And consistent publishing directly fuels revenue growth. Yet many businesses still neglect content creation in favor of outdated sales tactics. Don't make this mistake in 2024. Embrace an "always be publishing" mindset to continually attract and convert new prospects.

Google Rewards High-Quality Content

Google wants to surface the best content for searchers. So when you consistently publish useful, engaging articles and multimedia, Google ranks your content higher. This gets your brand seen by more of your target audience. In 2024 and beyond, brands without solid content creation plans will vanish from the first page of Google. Don't let that happen to you! Use search-optimized content to stay visible and valuable in front of Google.

Blocks of cubes representing social media apps in digital marketing

Social Media Favors Fresh Content

Beyond Google, content creation also enables you to dominate social media. Platforms like Instagram and Facebook increasingly limit organic visibility, forcing brands to invest in Facebook ads and PPC to reach users. But the good news is that social platforms still actively reward organic, non-promotional content. For example, a recent organic social media campaign with one of our clients, EZ Attic Insulation, led to one of the largest grossing months in company history in a normally out-of-season time period.

The more valuable, engaging content you publish, the more people you’ll reach without paying. To boost visibility in the crowded social space, brands must maintain an active presence through frequently publishing fresh, relevant posts. While investing in Facebook ads is crucial for growth too, free organic visibility still matters. Allocating budget specifically towards interesting organic content pays dividends through increased awareness and lower CPMs than straight advertising.

The key is finding the right organic-to-paid content balance tailored to your goals and audience. But maintaining a consistent organic content publishing strategy is critical for expanding social media visibility.

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Content Builds Trust & Authority

Content remains vital for establishing authority and credibility. By consistently creating educational, helpful content related to your niche, you demonstrate expertise people rely on. This thought leadership makes you irresistible to your target customers compared to competitors without helpful content.

Don't just sell - teach people why they need your products and services specifically over inferior options. So in today's crowded digital marketplace, insightful content creation sets you apart. It humanizes your brand, drives familiarity and loyalty, fuelling long-term sales growth.

The Top Types of Content to Invest In

Now that you know why content creation is indispensable, what types of content should you focus on for your digital marketing plan? While maximizing your reach across every content medium is ideal, we recommend emphasizing these formats. 

A person writing a new blog post for their digital marketing

1. Blogging

Text-based blog content remains the cornerstone of an effective content strategy. Compared to other formats, articles have a unique evergreen staying power for providing value and driving organic search traffic over extended periods. By targeting relevant keyword phrases in your industry, blog posts appear in Google search results and continue bringing in visitors long after publication. Optimizing these articles for on-page SEO best practices also helps them rank higher.

Over time, blogs that answer consumer questions build tremendous organic visibility and referral traffic. They are the content workhorse that fuels lead generation.  That's why regular blog publishing needs to be a 2024 digital marketing priority. Aim to publish long-form, SEO-optimized articles at least weekly. Repurpose and expand on this core content into other formats like social posts.  

a camera ready to be used to create content for a digital marketing strategy

 2. Videos

With the rise of YouTube Shorts, TikTok, and Instagram Reels, video content is more influential than ever. Producing regular branded videos keeps you visible across multiple platforms.

At CRE8 Digital, our production team helps craft compelling, optimized videos that convert viewers into buyers. We brainstorm creative concepts suited to your niche, handling scripting, visuals, editing and animation.

Some specific video ideas include:

Video pulls viewers in and fuels familiarity and trust with what you bring to the table. Let's brainstorm the perfect video strategy for showcasing your business to maximize reach and conversions.

A pair of headphones and a microphone ready for a podcast

 3. Podcasts

The podcasting explosion shows no signs of slowing. As of 2024, over 100 million Americans tune into podcasts monthly. Podcasts establish personal connections and loyalty similar to talk radio through long-form conversational content. For business owners, podcasts provide a platform to demonstrate personality and niche authority on every major platform like Spotify, Apple Podcasts, Google Podcasts and more.

Podcasts also enable repurposing audio content into short-form video and text snippets ideal for social media. A 30-60 minute interview can generate months of organic social content. Similarly, the free-flowing podcaster-guest format lends itself to spur-of-the-moment content ideas that can be refined into future shows or blogs.

In essence, podcasting lets creators expand reach through audio, video and text content generated from one expert interview. Let's connect to explore how podcasting can become a cornerstone of your digital marketing and content creation strategy in 2024.

Bonus: Visual Content & Lead Magnets

Visual storytelling through photos, graphics and data visualizations boosts engagement and recall. User-generated content and behind-the-scenes images also connect with audiences.

Lead magnets like templates, eBooks and whitepapers convert visitors into leads by offering free, valuable content in exchange for contact details. These should quickly solve urgent buyer problems to compel opt-ins.

Prioritize whichever multimedia format resonates most with your goals, industry and target audience.  The key is maintaining an active publishing schedule. Unsure on developing a schedule or what to prioritize? You need to look into professional digital marketing services. 

Work With a Digital Marketing Agency to Level-Up Results

Creating remarkable content that converts takes substantial expertise and resources. From writing and editing to graphic design, photography, videography and technical optimization - executing superb content creation in-house is challenging for time and budget-stretched business owners.

That's where working with a full-spectrum digital marketing and content creation like Houston-based CRE8 Digital is invaluable.

We handle content creation from top to bottom, freeing you to focus on your core business. Our innovative team publishes eye-catching content engineered to boost brand visibility across every platform. We couple this content with cutting-edge conversion optimization to guarantee your messages resonate for leads and sales.

Content Creation, All Caught Up

As you’ve picked up from this blog, content creation is indispensable for cutting through the noise to connect with modern buyers. Optimized blog articles capture organic traffic and establish authority. Creative videos and podcasts build familiarity at scale. And tactical lead magnets convert visitors into qualified leads. 

An integrated content digital marketing strategy is your megaphone to the world. It's how you continually grab the attention of relevant prospects and drive them into sales. By partnering with a digital marketing agency to fuel a data-led publishing plan, you gain an unbeatable edge on the competition…or get caught up to the ones already doing it.

Got a product, service, or message the world needs to know about? Let’s talk today about fueling your online growth through thoughtful content creation and digital marketing.

If you're ready to win more customers with content that captivates, contact us now!

A person holding a camera filming content for a digital marketing strategy