If you're reading this, you’re likely looking for what many smart Houston businesses are: a way to grow your online brand presence, reach more customers, and ultimately…increase your sales! But in 2024, the market has changed, as always and so too should your business. That’s why you need to know about SEO. SEO stands for search engine optimization, and it's one of the most effective digital marketing strategies you can use to boost your business' presence in your industry.
But what is SEO in digital marketing, and how does it work? In this blog post, we'll answer these questions and more. We’ll cover the following:
Just a reminder as you’ll be seeing these letters a lot, SEO stands for search engine optimization. SEO is a process that optimizes your website to increase its visibility in search engines like Google, Bing, DuckDuckGo, and countless more. SEO helps your brand’s website’s online visibility by giving it a higher rank in the search results based on keywords and phrases related to your business.
Take us for example, CRE8 Digital: We are a Houston-based digital marketing agency that offers digital marketing services. We want our website to show up at the top of the screen when people, such as yourself, search for terms like "Houston digital marketing agency" or "local SEO services". We (and hopefully by the end of this blog, you) want this prime digital real estate because it is a key factor in driving brand awareness, sales leads, and website traffic. In fact, SEO is very likely the reason you found your way to this blog!
SEO, as you can imagine, is not composed of any single solitary activity. Rather, it involves various techniques that help both the mechanical search engines and the human users on the other side of the screen better understand what exactly your website and its related content is all about.
After reading these techniques, it should become clear that SEO is not a one-time, set-it-and-forget-it activity, but an ongoing process that requires constant monitoring and updating. This process is to keep up with several ever-changing factors such as in-industry competition, new trends, changes to internal algorithms, and the ever-changing human element…your audience’s behavior.
This regular maintenance and upkeep can be likened to maintenance on your car. After you get your first oil change, tire rotation, or even a car wash, do you think your car is good to go forever? If so, your car before too long will be struggling to gain speed, get traction on the road, and will likely have a nice “wash me” scrawled on the window…not unlike the majority of vehicles seen broken down on the side of I-45.
Ready to give your brand’s website the tune-up it deserves? Contact CRE8 Digital today and let us help you get your business back in the fast lane.
Search engines like Google use complex algorithms to search through (known as crawling), analyzing (known as indexing), and rank web pages based on numerous factors. And while these factors are not entirely disclosed, SEO experts like those found at Cre8 Digital have identified some of the most important ones through regular research and testing. So what are some of these key factors?
One of the best parts about SEO generation through the previously mentioned factors is that it’s entirely organic! That is to say, it makes your website appear to your audience naturally, not through the artificial pay wall of the search engine itself. And while it’s true that your typical search engine result page (SERP) will come up with these paid results as a high priority, they will always be notated by the “Sponsored” tagline. More pricey and not always as relevant, this paid method, lacks the long term sustainability and trustworthiness than its organic variant packs. It does provide an on-demand push for more instant results, oftentimes good at the start of an important marketing campaign.
This said, for some businesses, a combination of both organic and paid methods is certainly a sound digital marketing strategy. Organic SEO can in fact compliment the paid, or PPC (Pay-per-cick), methods by further extending said business’ brand awareness, credibility, and website traffic.
Unsure which version will be the best fit for your company, organic SEO, paid, or a combination? Check in with the CRE8 Digital marketing team today to receive a free consultation from your local digital marketing experts.
As we’ve touched on, SEO is one of the most effective and cost-efficient digital marketing strategies present that can help you grow your brand’s online presence and finally meet your marketing goals.
The notable benefits of SEO in digital marketing are:
Now that we’ve taken a look at some of the perks of using search engine optimization for your next digital marketing campaign, let’s take a look at how you or a professional digital marketing team like CRE8 Digital can get started building your brand with SEO…
If you want to take advantage of the benefits of SEO in digital marketing, you need to have a solid SEO strategy that aligns with your brand’s goals and operational objectives.
A good SEO strategy consists of four main steps:
If you want to take advantage of the benefits of SEO in digital marketing, you need to have a solid SEO strategy that aligns with your brand’s goals and operational objectives.
A good SEO strategy consists of four main steps:
As the four steps mentioned quickly show, SEO can be a complex and challenging process that requires patience, effort, and expertise. That's why many businesses choose to hire a professional SEO digital marketing agency, like CRE8 Digital, that can handle all aspects of their SEO strategy, taking this unique weight off of their shoulders.
Are you or your business looking for a reliable, experienced, and digital marketing SEO agency that can help you achieve your marketing goals? Contact CRE8 Digital today. We are the Houston-based digital marketing agency that specializes in SEO services for companies looking to gain the digital edge in today’s modern marketing landscape.
Looking to further increase your brand awareness with the power of social media platforms like Instagram, Facebook, and TikTok? CRE8 Digital has your back in managing your brand’s various platforms, leading to more eyes on your brand without the hassle on your end.
Uncertain what content to create to best showcase your brand, unsure where to start or what equipment to use? Trust the professionals at CRE8 Digital to help generate authentic and engaging content for your business with our high-end video equipment, including drone technology!
Lastly, for companies looking to develop their website for the first time, or wanting a complete overhaul due to poor work from your previous design team, did you know that CRE8 can also help develop and design your website from scratch? We pride ourselves in creating professional websites that generate leads, share quality content, and accurately reflect their respective company’s culture and mission.
Contact us today to learn more about how we can help you and your business or brand thrive, and stay tuned for future blogs where we’ll cover more topics relating to digital marketing.
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